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Tuesday, December 9, 2008

BlogRush Review: Using Widgets to Get Traffic to Your Blog

John Reese, a renowned internet marketer, recently launched BlogRush, a content syndication network that claims to be capable of sending free, targeted traffic to your blog.

How is this possible? Through the placement of a simple blog widget on your blog and the blogs of others. The widget will then display the headlines of your latest posts, which are pulled from your feed.


Reverse Phone Detective


Apparently, Blogrush was only launched yesterday and at the time of writing this article, I have not yet obtained any statistics ever since I placed the widget on my site 12 hours ago. More data and use of the widget will allow for greater analysis but for now here’s a review and introduction to BlogRush.
Introducing BlogRush: How Does it Work?

Understanding how BlogRush works isn’t difficult, although it can be a little confusing initially. Blogrush utilizes a viral concept which operates via a pyramid-style, multi level structure. This simply means that you get more traffic when you refer more people (who in turn refer others) to sign up and use Blogrush.


Phone Number Scan

I would recommend taking a look at BlogRush’s video introduction on the home page to get an good feel of how their network functions. For those of you, who would prefer to read, here’s how Blogrush works:

1. Sign up for a free account and register your blog by submitting your blog feed and picking a category. Place the widget on your blog and 5 links to other relevant blogs will show up within the widget (see my sidebar for an example).

2. Earn one credit whenever a page on your blog loads: this means that your latest post will be shown 1 time on other blogs with the widget. For example if your blog has 100 pageviews, your latest post will be displayed 100 times within the widgets on other blogs.

3. Refer others to sign up and install the widget. The number of pageviews your referee gets will be added to the number of times your blog titles will be shown within other blog widgets. For example, Tom signs up under your referral link and his blog has 500 page views.

This means that your blog title will be shown 500 times on blogs within your category, in addition to the number of views you are already getting for displaying the widget on your own site. This goes on for 10 referral levels.

BlogRush
How Much Traffic Will I Get from BlogRush?

Given that Blogrush has only launched yesterday, the amount of traffic you get is currently unknown. I assume it has to do with certain variables, such as the amount of traffic your blog has, your referrals, the actual click through rate, the placement of the widget on other sites as well as the category of your website.


Reverse Mobile


BlogRush is open to blogs of various niches, ranging from categories such as entertainment, technology, health or sports. Do however note that BlogRush is only available for english-language blogs with non-adult content.

Their pyramid referral scheme means that first movers and early birds will get an advantage. Supposedly, the more users you refer, the more traffic you get. Then again, this depends on your referrals’ traffic levels and the widget’s algorithm.
Trying Out BlogRush for Your Own Site

I’m really not a fan of blog widgets. There’s a lot of hype about BlogRush at the moment and I am personally doubtful that it’ll actually generate traffic that’s worth the real estate on my blog. Why? Because the click through rate may not be fantastic as it will also depend on where the widget is placed on other blogs.

However, Blog Rush has only launched recently and I do think it deserves a little experimentation before one can gauge if its worth your time. I may run the Blogrush widget a little longer to test the traffic levels. It will undoubtedly be removed if I seem to only send out traffic and not receive any in return.

A lack of data prevents me from fully recommending Blogrush; I cannot guarantee that you’ll get lots of traffic for your site. It is however cost-free and if you are really interested in testing it on your own blog, you can do so by registering here.

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